Amazon entered the smartphone market with its Fire Phone, trying to capitalize on the success of its tablets. However, the deal proved to be a real fiasco, having received bad reviews from the press and the general public. The device generated losses in the order of 170 million dollars, and since 2015 they have disappeared from the market . Still, the company plans to go back to business, according to information from a company executive to The Telegraph, as Business Insider advances .